August 31, 2022

Ticketmaster to let event organizers create NFTs on Flow Blockchain

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The events ticketing giant, Ticketmaster, will now let event organizers create NFTs on Flow Blockchain.

This means that millions of event fans will be able to immortalize their IRL experience through digital collectibles. The NFTs can also enable special experiences like exclusive access to experiences and loyalty rewards.

This news comes at a particularly exciting time for Flow given the recent Flow NFT Instagram integration where users can now connect their Dapper Wallet direct to Instagram and share NFTs in a dedicated section on their profile.

It's not hard to imagine a world where people attend IRL events like concerts or sports matches, and then show off their passion direct on social media via Flow NFTs.

Ticketmaster have already launched NFTs on Flow previously, announcing last month that it would offer commemorative Flow Blockchain NFT tickets in partnership with Ticketmaster.

NFL Super Bowl LVI Virtual Commemorative Tickets on Flow (Source: NFL)

The Commemorative NFT tickets will be given to attendees of 101 total 2022 season games. This is a 5x increase from 2021 and more notably they are swapping away from Polygon to Flow Blockchain.

Why Commemorative NFT tickets, and what utility do they have?

Ticketmaster is not the only Flow Blockchain project experimenting with NFT tickets.

Flowverse hot take: NFT ticketing may succeed if companies focus on expanding the market for tickets overall instead of aiming to disrupt existing ticketing processes. For example, commemorative ticket NFTs may serve to increase the market size for attending events, and hence for tickets overall. The ability to also share NFT tickets on Instagram and other social media platforms has enormous potential - both as an online place for fans to show off their memorabilia and for companies looking for a new way to organically market events.

Flowverse is looking forward to when we can go to a football match, watch our favourite player score a last-minute goal and go home with an NFT moment of this.

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