Digital video collectibles of Iconic NFL Moments by Dapper Labs

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September 2021


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Detailed description

What is the NFL?

The National Football League (NFL) is a professional American football league. The league contains 32 teams divided equally between the American Football Conference and the National Football Conference.

The NFL is one of the four major professional sports leagues in North America, and the highest professional level of American football in the world.

The NFL's 18-week regular season runs from early September to early January, with each team playing 17 games and having one bye week. Following the conclusion of the regular season, seven teams from each conference advance to the playoffs, a single-elimination tournament culminating in the Super Bowl, which is played between the champions of the NFC and AFC.

What is NFL All Day?

NFL All Day is the only digital collectible marketplace that lets football fans around the world collect limited edition officially licensed NFL video highlights called Moments.

A Moment is a video highlight of an iconic play from a NFL game that has been stored forever on the Flow Blockchain and is immutable. This means that the Moment cannot be edited or deleted. Every Moment is part of a tier that shows its rarity. The rarer the Moment, the more valuable it is.

What are Packs and Pack Drops?

Just like traditional collectibles and trading cards, NFL All Day Moments are commonly released to fans in packs. When a fan gets a pack, they don’t know which Moments will be inside – though they’ll usually come from a certain list of players and highlights associated with the pack you purchase. 

Pack drops are similar to a drop of the latest sneakers or exclusive designer merch; they are scheduled times at which NFL All Day  packs go on sale. Each one is announced in advance so fans can plan to attend. Starting an hour beforehand (typically), fans can join the waiting room. Once the drop starts, all fans in the waiting room are given a randomized spot in the queue. If a fan’s turn comes up before all the packs are sold out, they’ll have a chance to buy a pack.

What are Challenges?

Challenges are ways to utilize a fan’s NFL All Day collection to earn rewards. Every Challenge is different, but the general idea is to collect and own specific Moments to earn prizes, such as exclusive Reward packs. An example challenge is the Trade Tracker Challenge which pays tribute, tasking fans with collecting Moments from players who’ve been traded this offseason.

How many sales has NFL All Day done?

As at 19th Jan 2023, NFL All Day has $126.7m total sales according to Flowverse NFT. The average price of an NFL All Day Moment is $45.6. There has been 2.8m sales and 102.9k unique buyers.

This places NFL All Day as the second most successful Flow Blockchain NFT in terms of sales behind NBA Top Shot. Though there has been months when the NFL was in season and NBA out of season where NFL NFT sales surpassed NBA Top Shot.

Where can I track NFL All Day sales?

You can find NFL All Day sales statistics on Flowverse NFT. Here you can toggle to see 24h, 7d, 30d and All-time information.

NFL All Day sales on 19 Jan 2023.

Why did NFL All Day build on Flow?

  1. Multi-role architecture: Flow has a unique design that allows the network to handle a large number of users without sharding or compromising decentralization.
  2. Resource-oriented programming: Smart contracts on Flow are written using Cadence, a programming language that is simpler and safer to use for creating crypto-assets and apps
  3. Developer ergonomics: The network is also designed to be user-friendly for developers, offering features such as upgradeable smart contracts and built-in logging support, as well as a Flow Emulator.
  4. Consumer onboarding: Flow is intended to make it easy for mainstream consumers to get started with crypto, with payment onramps that provide a safe and easy way to convert fiat currency to crypto via Dapper Wallet.

Does NFL All Day plan to offer utility?

According to Dave Feldman, Senior Vice President of Marketing for Dapper Labs, NFL All Day’s focus is to create “a really robust immersive companion experience for NFL fans that’s rooted in scarcity and high-level digital collectibles”. Furthermore, he states that Dapper’s job is to drive fan engagement. There will be real-world physical rewards and benefits to encourage collecting, such as trips to the Super Bowl and NFL Draft.

NFL All Day is planning to expand to deliver rewards and real-world experiences, via exclusive events and rewarding fans for game days, including ticket upgrades, hospitality, experiential zones and exclusive merchandise.

What tools can I use with NFL All Day?

There are several tools which can help with analytics of NFL All Day Moments as well as expanding their utility.

These include:

  • All Day Tools: Visualizing on-chain data for NFL ALL DAY. NFL ALL DAY Tools.
  • Flipside Crypto: On-chain data and querying tools to empower enhanced analytics
  • Rumble by OTM: Free to play games where users can use their NFL All Day moments to play and earn
  • TopMoment - NFT Tracker: TopMoment is a companion app that allows NBA Top Shot, NFL All Day, and UFC Strike collectors to access their account valuation in real-time.
  • Evaluate: The first live NFT swapping tool on Flow & Ethereum (formerly Evaluate Market). Search for trading partners, swap NFTs, shop across marketplaces, and more
  • Flowty: Peer-to-peer (P2P) lending platform focused on Flow NFTs, where collectors can secure short-term loans on their NFTs
  • Nifted: Showcases NFTs including NFL All Day moments with a physical 5 x 7" display

Where is the NFL All Day community?

The NFL All Day community can be found on Instagram, Twitter or Discord

Who created NFL All Day?

NFL All Day is made possible by a partnership between The National Football League (NFL) and Dapper Labs. Dapper Labs is the team behind CryptoKitties, NBA Top Shot, UFC Strike and the Flow Blockchain.

What are team NFTs?

NFL Team NFTs are developed in partnership with individual NFL teams. They are commemorative digital collectibles enabling owners to rep your squad in style.

Throughout the 2022 season, Team NFTs have enabled:

  • Custom banners: Team NFT holders will be able to add a unique flair to user profiles, with different visuals for each team based on the tier of the NFT
  • Drop access: Owners of Legendary-tier Team NFTs will receive early access to two specific pack drops in the second half of the 2022 NFL season.
  • Challenges: These NFTs will also be incorporated into at least two challenges during the 2022 NFL season

It's worth noting that the challenge utility and exclusive drop access are perks that are limited to the upcoming season, Once Series 2 of NFL ALL DAY closes, both 1st- and 2nd-Generation Team NFTs will primarily be pure collectibles, but the vanity profile banners will remain accessible.

What crypto wallet and payment provider does NFL All Day use?

NFL All Day currently uses Dapper Wallet. Dapper is a crypto wallet and payments platform currently powering products like NBA Top Shot, UFC Strike and Gaia Marketplace. It is the wallet that lets you purchase NFL Moments. You can purchase Moments via fiat currency, credit card or cryptocurrencies such as FLOW, ETH, BTC, BCH, DAI and USDC.

Where can I buy or sell NFL NFTs?

You can buy NFL NFTs through pack sales on their official website or on their marketplace. Each pack contains multiple NFTs and the experience is akin to how you would buy a pack of collectible cards. 

How can I learn more about Flow Blockchain?

Flow Blockchain is quickly becoming the hub for Sports NFTs. NFL All Day has joined the LaLiga, NBA and UFC in building on top of Flow Blockchain instead of Solana or Ethereum.

You can keep up to date with all Flow Blockchain information including tutorials, news and NFTs directly on the Flowverse website.

How can I join the Flowverse Community?

The Flowverse Community is an NFT community on Flow Blockchain to discuss latest developments, alpha and other news. The Flowverse Mystery Pass is a utility-focused membership pass that enables you to access this NFT community. Once you have purchased a Flowverse Mystery Pass from the secondary marketplace, you can verify your ownership in the Flowverse Discord to join the community.




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