December 2, 2022

You Do You (YDY) AMA

You Do You (YDY) is a Sweat-to-Earn platform rewarding fitness activity. Here's our interview with Jason and Nathaniel (Co-founders YDY)

Please introduce yourselves, your personal backgrounds up until founding You Do You (YDY)

Jason L Baptiste- CEO and Cofounder of YDY
Nathaniel McNamara- President and Cofounder of YDY


Nat & Jason came into the world of NFTs with NBA Topshot. Previously, they founded a subscription based Web2 app called Studio where they offered fitness classes. Jason was CEO of Onswipe, has been named to Forbes 30, and is a professional author of the book “The Ultralight Startup”, published by Random House/Penguin. Nat co-Founded EndlessTV, held positions at McKinsey, JPMorgan Chase, and was an investor at HIG Ventures.

Please introduce You Do You to the audience, what is the idea behind creating such a project? What’s the mission?

You Do You is a Sweat to Earn platform building on Flow. Our goal is to reward fitness activity. Like an airline rewards you miles for traveling and credit card points reward you for spending, we’re looking at rewarding you for your healthy fitness habits. This is a wide range of things from a walk, an intense rowing class, walking your dog, or more. The key is to reward taking care of yourself by doing you!

Who are the core team, and how long have you been building this product?

Jason L Baptiste- CEO + Cofounder
Nathaniel McNamara- President + Cofounder
Dan Castillo- Director of Fitness Ops and Content Strategy
Shain Dholakiya- Director of Blockchain Engineering
Alexis Reck- Director of Social Media and Community

How does You Do You differentiate from the other M2E projects? What do you mean by Sweat to Earn?

🔒 Flowverse Mystery Pass holder exclusive

When are you launching?

Beta Testing is coming very soon. Launch is early Q1.

Let’s talk about the tokenomics of the $FTW token? What are the use cases?

FTW or For The Win token. Uses include:
- Leveling Up
- Recover your Heart
- “Boosting” through your level up waiting period
- More cases to come

How are you looking at building a sustainable in-game economy, and controlling token reward inflation?

🔒 Flowverse Mystery Pass holder exclusive

How do new users get started sweating and earning? How do Heart NFTs fit into it?

Heart NFTs are the key with Sweat to Earn. In order to earn, you’ll need a Heart NFT. Our Season 1 Genesis mint is coming early Q1. But if you want to get in early to beta test, join our Discord for an opportunity to snag a beta testing spot. (https://discord.gg/ydylife)

I’ve read your medium post and it says players “earn through heart rate.” Is this the primary earning mechanism? How does this work? Why is heart rate a good metric to use in a Move to Earn platform?

Heart NFT background colors correspond to the heart rate zone you’re trying to target. For example, if you do a lot of yoga/lower impact workouts your heart rate is usually around 60-69% of your max heart rate. This is the zone you’ll need to target with your green heart background NFT in order to earn $FTW. Heart rate training is a more effective work out and is a verifiable and measurable data. Heart rate also opens up the Move to Earn space to more people than just those who like to walk/jog/run and revolutionizing M2E with Sweat to
Earn.

Why are you building on Flow Blockchain compared to other blockchains?

Flow has one of the easiest onboarding ramps for fiat. It’s easy to help non-crypto native users use the tech. Plus, we’re pretty bullish on Dapper!

What can we expect from You Do You for the rest of 2022 and early 2023?

🔒 Flowverse Mystery Pass holder exclusive

Where can people find more information?

Follow us on Twitter: https://twitter.com/ydylife
Check out our website: https://ydylife.com
Join our Discord: https://discord.gg/ydylife
Read our Medium: https://medium.com/@ydylife

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